CCC Three Letter Domain Quality, One Goal

While there is some debate to the value of three letter domain names, with staunch criticism and stalwart opinions bracing both sides, it is impossible to deny their popularity. Myriad reasons exist for why one might want to choose a three letter domain name, and while we would be hard-pressed to list them all, we can certainly try our best. In this article, we break down some of the most influential factors surrounding three letter domains and how to acquire them.

Why buy a Three Letter Domain Name?

As far as reasoning is concerned, your own situation will help you determine if a three letter domain name is right for you. If you're a television network (like NBC), then you're a shoe-in for such a website domain. But, for example, if you're a restaurant proprietor with a long name like “Pavaratti's Pizza Palace”, and you just want visitors to salivate over your food while surfing for dinner ideas, then a three letter domain might not suit you. Even if you abbreviate your company name, “PPP.com”, it still won't work because it's not recognizable. Furthermore, you can't turn your product or brand into a recognizable name. But is there still value? Let's look at a few of the reasons people might pick three letter domain names.

It Spells a Strong, Simple Keyword

3-Letter domains aren't just a jumble of letters all the time. There are tons of super-high-quality keywords with 3 letters that can easily churn out the bucks as a domain name. A few examples? Well, the most obvious is 'SEX'. Other front runners are “OMG”, “LAB”, “BAR” and “KIT”. These are hard to come by, of course, for good reason.

These types of domain names represent your brand/product well

As stated with the NBC example earlier, sometimes the 3 letter domain will serve well to represent the product or brand being promoted on the website. Pontiac is a good example of this on both brand and product accounts, as the 'GTO' domain name, representative of the automaker's popular GTO model, goes to the Pontiac website (albeit redirecting).

Easy to remember, recognize and type.

Sometimes, three letter domains benefit from the mnemonic ease by which we retain them, as well as the simplicity of recognizing and typing them in our browser. The GTO example above also applies here, but it stands on a powerful brand as well. In many cases, the simplicity of the 3 letter domain can work wonders regardless of brand power. Colleges benefit greatly from this, as evidenced with Brigham Young University's domain at “BYU”.

It's an Acronym for Your Company

This is another area where places like NBC, BYU and other enterprises benefit from three letter domain names. As an abbreviation for the company, a three letter acronym can often fit well into the marketing model for the business. Unlike the “PPP” example earlier for the pizza restaurant, your establishment might make better use of your acronym. For example, while PPP doesn't ring any bells, you will probably know exactly what “BBB” stands for. The Better Business Bureau benefits from just about all of the reasons for choosing a 3 letter domain, except that it does not spell a keyword.

It Has Sustainable Value, Unlike Other Domain Names

While the value of each 3 letter domain name will vary widely, the industry is bound to the same principles as all others – supply and demand. The greater the demand for a given three letter domain name, the higher the price will be. For this reason, it's almost like a publicly traded commodity in terms of value assessment. However, of all 'generic' domain names out there, those with three letters tend to maintain their value, both in terms of marketing power and price.

Okay, so how do I get one? Just look at our sortable lists of domains!